Apple Music
/ Memojis

When the Grammys refused to let Ariana Grande perform her chosen songs, we gave her the stage anyway. Using our ad space, we created a full Memoji music video for her chart-topping single 7 Rings. It meant countless experiments in digital likeness — and an earworm we’ll never forget. The launch rolled out alongside Khalid’s Talk and GFL’s Simple, making it one of Apple’s boldest music moments.