Apple Music
/ New Life

Shinseikatsu (新生活)

In Japan, April marks the season of Shin Seikatsu—New Life. It is when students start school, graduates step into their first jobs, and thousands of people move into new cities. It is a time of change, excitement, and possibility. For Apple Music, we set out to capture that energy in a film that turns the rush of new beginnings into a vortex of sound and motion, showing how music carries us forward through all of the moments of our lives.