Match.com
/ Do you.
“If you can’t love yourself, how the hell you gonna love somebody else?”
— RuPaul Charles
From ghosting to gaslighting, love-bombing to breadcrumbing, modern dating can feel like a game that never stops changing. With Match, we cut through the noise with a simple message: there is no greater love than self-love.
Rather than chase clichés of modern dating, we focused on putting you first. We shot intimate portraits of people indulging in self-love, collaborating with Berlin-based erotica director and intimacy consultant Matt Lambert. The campaign came to life across OOH in LA and New York, alongside social platforms.
