In 2025, the LA Phil made history by becoming the very first major orchestra to perform at Coachella. We were tasked with developing campaign imagery to commemorate this milestone and encourage festival goers to drop by one of the most anticipated performances of the weekend. We created a billboard en route to the festival to pique people’s interest, as well as a look and feel for social that kept the energy going as thousands of fans experienced the LA Phil for the very first time across the two weekends.
